Ever since Google announced the launch of Google TV, I thought to myself: “This is it. Google’s going to make its own networks and just dominate the world.”
Nothing happened for awhile to substantiate this musing, but I am happy to report that the inkling has developed into a full-spread oil slick.
Today, The Wall Street Journal came forward to report that Google will be investing $100 million in to YouTube programming. In other words, we’re going to start seeing many “real” shows hosted on YouTube.
The movie mogul is configuring 20 or so channels that will feature professional-grade content every week. In addition, certain existing videos will be pulled into their own categories – I’m thinking there will definitely be a “Funny Cats” section.
And soon, very soon, users will be able to have new ways to identify which videos strike their fancy – making social media even more relevant.
While nothing is official yet, according to the WSJ, “YouTube is still in the process of designing the channels and in recent weeks held meetings with Hollywood talent agencies such as Creative Artists Agency, William Morris Endeavor and International Creative Management to discuss the possibility of their clients creating YouTube channels, people familiar with the matter said. Several news publications previously reported on talks with talent agencies.”
While we rent computers here at Vernon Computer Source, this constant shift in technology has become something of a fun thing to watch. We knew tablets were going to be big when we saw them all over CES – and we knew that the upgrade to Apple TV and the launch of Google TV meant big things for television as we knew it.
And we’re glad to see our opinions become fact. If you’re wondering how we see this latest move of YouTube, we feel like it will officially become the first “real” online television network. I mean, think about it – YouTube TV is going to be a well-funded venture hosting a wide variety of channels.
It’s only natural that YouTube should become a vehicle for actual programming, advertisements, and regular viewership.
Kudos! Now, on to the funny cats…