Facebook has enjoyed certain parts of its success due to the popularity of Facebook-centric, online Flash games like the oh-so-popular Farmville.
And other social sites, like the brand new Google+, are taking note of this strategy.
In an effort to wean more than the initial 10 million users it originally nabbed from Facebook, Google is courting the most important sector of all… the game developers.
Games bring traffic… and customers. That explains why so many companies spring for games in their ads and banners. The people who make the games obviously want to go where the money is at – and Google is well aware of that.
Where Facebook charges game developers 30 percent of their revenue, Google+ will ask for a mere pittance (5 percent).
This is bound to generate some transitions in talent.. and in social media membership.