Although Microsoft is trying hard to set its foot firmly in the 'Post-PC' market, which is dominated by smartphones and tablets, the market still belongs to Apple. Microsoft has developed the Windows 8 OS, hoping that this re-designed software will help the company to eliminate the barriers between mobile devices and the traditional computer. But analysts believe that the market will be dominated by the iPad and that it will take quite some time for Microsoft to establish itself.
Microsoft, with Windows 8, is striving to keep the company relevant in the dynamic marketplace. It has been feeling the pressure to make its mark in the market for tablets and smartphones for quite a while. Though most of the personal computers still run on software from Microsoft, the company’s products will have to be appealing to those consumers who are moving on to mobile devices like tablets. Although PCs are important to businesses and consumers, the purchases of these devices can be delayed because of the availability of more attractive and portable devices.
Mark Moerdler, an analyst form Sanford Bernstein, remarked that Windows 8 will help Microsoft enter the tablet market in full force. He also said that some of the capabilities of Windows 8, like high backward compatibility and the compatibility between x86 and ARM, will help it gain prominence in the market soon. Windows 8 uses less memory than its predecessor Windows 7. Tablets that run on this operating system will be available in the market by the middle of next year.