IT Rental Perspectives: HTML5’s “3 Dreams in Black” Demonstrates a Recipe for Change

We offer many an IT rental here at Vernon, but we can agree that there are three distinct platform-backing camps in the tech industry: Google, Apple and Microsoft.

Make a mental stew and consider Google’s Android platform, Apple’s iOs, and Microsoft’s… well… whatever it could get its hands on. Throw in a few free radical ingredients, like HTC and RIM, who develop for their own devices in strategic ways, and you have a recipe for competition.

And one that is hard to analyze.

Flash and other, competing platforms have been casualties in this show off of cooks. Apple and RIM, for example, have both been notoriously resistant to incorporating Flash. And Microsoft, with its legions and legions of money and programmers, has been off in its own realm, doing its own thing.

But in this clash of tastes, one item we don’t here a lot about is HTML5. HTML5, the latest standard in that ever-so-relevant-to-the web coding structure, is precisely the reason that Apple and RIM have been hesitant to conform to Adobe’s standard.

In a famous memo titled, “Thoughts on Flash,” Apple CEO Steve Jobs justified his stance publically. Jobs said, “Flash was designed for PCs using mice, not for touch screens using fingers. For example, many Flash websites rely on “rollovers”, which pop up menus or other elements when the mouse arrow hovers over a specific spot. Apple’s revolutionary multi-touch interface doesn’t use a mouse, and there is no concept of a rollover. Most Flash websites will need to be rewritten to support touch-based devices. If developers need to rewrite their Flash websites, why not use modern technologies like HTML5, CSS and JavaScript?”

It’s an excellent point – and one which may herald the doom of Adobe.

Because this week, Google backed a super-star laden web video project called “3 Dreams in Black,” which is coded in HTML5. It’s visually stimulating and it forces developers and techies alike to consider their preferred platforms.

It also forces them to download Google Chrome (or another WebGL-enabled browser) to watch it.

Incidentally, I can’t run the actual demo video here because I don’t have a compatible graphics card.

So even though this earns them an epic fail rating, here’s the trailer: