Audio Visual Rentals: Seven/Seventy-Nine Ltd.’s Success Story

Start-ups and smaller businesses without a large initial tech budget may be forced to think outside the box when it comes to equipping themselves. This is where audio visual rental options come into play.

Start-ups and smaller businesses without a large initial tech budget may be forced to think outside the box when it comes to equipping themselves. This is where A/V rental options come into play.

Seven/Seventy-Nine Ltd., a successful video production company, has employed a rental strategy since its inception (which might have something to do with its success).

And the rental model might have something to do with its success.

Seven/Seventy-Nine Ltd.’s motto is “A picture is worth a thousand words, but a video is worth a million.”

I would go so far as to translate the above into a mantra for the rental industry: “A shiny new computer is worth a thousand bucks, but being able to trade up in six months for the latest technology is worth a million.”

According to an article about Seven/Seventy-Nine Ltd., it was founded by two college friends out to go into business for themselves – which is a familiar scenario in many tech success stories.

So how did they go from zeroes to heroes? And how did entering into a audio visual rental agreement factor into that equation?

As per the article, “Operating on a shoestring budget when producing was just a hobby has forced them to be creative in their techniques. They rent rather than own all the highest tech digital video equipment. They create the effect of two cameras while using just one. And they’ve determined unique ways to maximize light during shoots.”

Co-founder Drew Money added, “We found our own techniques that make our videos look like they cost twice as much as they do.”

Fancy that - twice the effect at half the cost.

If you want to tap into this method and feel like audio visual rentals might be a useful addition to your start-up plan, consider contacting Vernon Computer Source for a quote on any of the industry’s finest equipment.