Apple iPad Rental Offerings Benefit From AOL’s New Dynamic Magazine

Apple, Google and Microsoft have been duking it out for the leading shares of the tablet market – and thus far, Apple has been winning. Our iPad rental offerings are among our most popular, but perhaps that’s because we rent to the open enterprise market.

Business users utilize the iPad for many purposes. Sometimes, companies want to test out the devices in bulk before investing fully in them. In fact, we find that that is a pretty common request from pharmaceutical and financial institutions, where "better safe than sorry" has become a motto.

For off-hours usage, however, the iPad is a truly adaptable device. There is an "app for everything," and we find that our customers will install medical imaging apps, publications, and yes… even Angry Birds.

The publication front is one of interest. Just last week, The New Yorker came clean about its 20,000 paying iPad app subscriptions – a hefty profit in a time where journalism is struggling to take hold. Other publishing houses are following suit on the digital front.

AOL, which owns The Patch and The Huffington Post franchises, has just released a monthly e-publication called Editions which is bound to change the way users read on their iPad.

Editions, you see, is a fully dynamic application that learns from the habits of the user. In some ways it reminds me of StumbleUpon with some class. For a more upper-crust analogy, I’ll state that it also brings to mind the adaptable transmission of newer BMW models.

Billed as a 'Magazine That Reads You,' Editions encapsulates the very latest rhetoric in Internet marketing: let the customer come to you; let the customer choose what they want. No longer are companies selling products – they’re selling choices and lifestyles.

Individuality, more than ever, is being marketed. In fact, one could argue that that is exactly the angle that has made Apple so successful.

It’s AOL’s turn to capitalize upon that trend, bringing it to another platform that is also trendy – the Apple iPad. Editions success is practically guaranteed, but it may take awhile before word gets around.